Most of us have heard that the mineral calcium is important for the health of our bones and teeth. Calcium is an an integral part of a larger crystalline complex called Hydroxyapatite, which is a naturally occurring calcium-based mineral comprised of calcium and phosphate. Hydroxyapatite sounds like a scary chemical, but it’s actually a natural mineral that makes up 75% of our body’s bones by weight, and is also the major component that makes up our tooth enamel!
This naturally-derived mineral is highly compatible with our teeth, since it’s the exact mineral that they’re made of. As a key ingredient in our natural toothpaste, it provides a range of proven benefits: remineralizes and strengthens the enamel, helps prevent the accumulation of plaque, whitens without the use of harsh chemicals, and fights against tooth sensitivity.

With natural ingredients like this, you can feel confident knowing that there are natural toothpaste ingredient alternatives that don’t just meet, but exceed the performance expectations of synthetic toothpastes.
Do you have a Natural Deodarant coming out? Do you give Dentists a professional discount on your natural toothpaste. And yes my son and I are loyal customers!
Where/how do you source your hydroxyapatite? I like the inclusion of mannitol but wish it was xylitol instead which has been shown to reduce the incidence of caries. If you update that, I would like to be able to sell it in my office. Please let me know of such opportunities. Thank you. Your informative ads are very good
[…] used toothpaste ingredient. There are now effective alternative options available – including natural toothpaste ingredients like hydroxyapatite, which we’ll talk about here – that promote healthy enamel, […]